Project ORCA

Project ORCA was the Romney campaign's super-duper get out to vote (GOTV) effort - which apparently had some problems.  Some are now attributing his loss in part to the mess up.

Here is a pre-election report on Project ORCA

And here is one person's experience with the great whale in action

The Unmitigated Disaster Known As Project ORCA

Anyone who has ever participated in a GOTV effort can understand this guys pain.  Sometimes simpler is better.  Word of caution:  this article seems to be getting reposted all over the web (see here) as the final word on Project Orca - so I do wonder if perhaps this one person's opinion will fairly or unfairly become the dominant view on Romney's GOTV effort.  I would like to see more post game analysis of it before I attribute the loss to this guy.


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ADDED 11/10/2012  8:51 AM:

ORCA, Mitt Romney’s high-tech get-out-the-vote program, crashed on Election Day   

“The Garden definitely kind of buckled under the strain,” Zac Moffatt, the campaign’s digital director, confirmed in an interview. “The system wasn’t ready for the amount of information incoming.”

Despite the problems, ­Moffatt said, the campaign had reports by the end of the day from 91 percent of counties, with information about 14 million voters, and he discounted speculation from frustrated campaign volunteers who worried the problems might have cost Romney the election. “I definitely understand the frustration of people,” he said, while adding that the problems were not “election determinative.” "